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who we are

Shifting Gaia MENA is a platform focused on the region where it all began, one where sustainability and toxin-free living are often afterthoughts.

 

It's a community designed by and for us to foster conscious consumerism in our own way, with our own culture.

Our Founder Hiba Yazbeck

our founder

In September 2015, I was diagnosed with advanced breast cancer. This challenge led me to deeply explore the connections between our well-being and the health of our planet. During my treatment, I realized the critical importance of slow living and the profound impact of our daily choices on our health and environment. With Shifting Gaia, I aim to share this revelation.

Hiba Yazbeck's Signature

wellness + the earth

For us, wellness means the marriage of personal health and sustainability. Everything we do is designed to make slow, sustainable, and toxin-free living easier to access and understand.

what we do

We research and write detailed brand sustainability ratings to make conscious choices and easier part of everyday life. Our articles are written by contributors passionate about pushing wellness and sustainability forward.

origin of the name

It’s our narrative and our pledge. “Gaia,” the ancient name for Earth, symbolizes the interconnected web of life that sustains us all. “Shifting” represents our journey toward positive transformation – yours, mine, and ours. Together, they reflect our essence: a community devoted to fostering change for the betterment of our planet and ourselves.

the pillars of our community

Our content emerges from genuine experiences and a heartfelt passion for change. We share our journey with transparency, inviting you to share in our mission.

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